Freelance and flexible PR support for independent lifestyle, leisure and tourism brands
FREELANCE PR FOR INDEPENDENT TRAVEL, TOURISM AND LIFESTYLE
With 20 years experience in communications, at agencies and in-house, I'm a highly experienced bilingual French-English PR professional. As a freelancer, I'll blend with you and your team to offer a complete package from strategy and planning through to delivery, to achieve the best possible results.
HOW I CAN HELP
TAILORED PR SUPPORT FOR YOUR BRAND
I specialise in helping tourism, leisure and lifestyle businesses to raise awareness of their brand through the power of PR. From storytelling to social media via press trips and media pitches, read on to find out how I can help you to increase your brand visibility and enhance your reputation.
MEDIA RELATIONS
Whether you're just starting out or an established brand, good PR can bring huge benefits to your business.
By sharing your story, you'll be increasing your brand visibility and enhancing your reputation which will ultimately lead to business growth.
I'll work with you to define your target media, and create the stories that I can pitch to generate coverage on and in the UK's most well-known media. That might be in the weekend supplement of a national broadsheet, or a video posted to YouTube - my job is to work out where your audience is, and know how best to hook them. Together we'll identify and craft the stories that will secure you coverage on your target media platforms.
From a one-off press release to a sustained campaign over several months or more, feel free to contact me for a frank discussion about the possibilities.
PRESS TRIPS
For many businesses in tourism and leisure, review trips are one of the best ways to secure coverage by inviting journalists or influencers to enjoy the experience for themselves.
It might be an individual trip over several days or a single day out for a whole group of influencers (or anything in between). Whatever the variables of your trip, the fundamentals that lead to a successful one are the same - it requires careful planning, detailed organisation and firm and friendly hosting (with a side of fast thinking on your feet in case of any unforeseen challenges). Quite daunting if its not something you've done before, so that's where I can help.
I can work with you and my contacts to build an itinerary, including approaches to affiliate brands that might enhance the trip. I'll support you in identifying targets to invite, negotiate expected results where appropriate, compile press kits and ensure follow up. I'm also happy to host visits so that you can be confident that your guests are being well looked after. In short, I can offer a fully inclusive package to put your brand in front of your target customers through credible first-person reviews.
EVENT MANAGEMENT
You might be promoting a place or product or celebrating a milestone. Whatever the purpose of your event, it's a great opportunity to showcase your business and if it's well-organised you can bring your brand to life, engage more closely with key contacts and create connections with new ones.
From guest list compilation through to event logistics and hosting, there are a multitude of elements to consider. And to make the most of your investment in that event, you can also use it as a great PR opportunity in itself (I can help with that too).
If you'd like friendly, professional support throughout the process, get in touch.
ABOUT
I take on self-contained projects and campaigns as well as regular or one-off consultancy and ongoing regular clients. As a freelancer, I can flex to suit your budget and requirements.
If you're an agency or another freelancer looking for an extra pair of experienced hands
that can hit the ground running, get in touch.
More details about me, my background, experience and skillset can be found on my About page.
EXPERIENCE
May 2019 - present
FREELANCE PR CONSULTANT
Since going freelance, I've worked with brands and clients across the travel and tourism space including Warwick Castle, the Anguilla Tourist Board, Pitchup.com, Cycling for Softies and Indie Campers. For 4 years I was part of a core team at White Tiger PR, while also servicing direct clients including James Villas, Festival of Sport and Safari Guru.
If you're looking for a personal touch with amped-up delivery, get in touch!
August 2014 - January 2018
MOROCCAN NATIONAL TOURIST OFFICE
As Senior Account Manager within a creative communications design agency, I directed the UK comms account for the Moroccan National Tourist Office. This substantial account developed a new campaign brand for the kingdom, rolled out across a new website and associated social media channels, paid and earned media.
March 2018 - March 2019
VALAMAR HOTELS & RESORTS
Croatia's leading hotel and camping group were looking to raise awareness among UK holidaymakers of their properties in Dubrovnik. Focused on group press trips, coverage reached almost 20 million readers.
August 2007 - present
SWANNINGTON IN BLOOM
Supporting a community project by generating awareness through coverage in local print and online media, content creation and management of social media channels as well as broader marketing activity including design and print management. This one-day open gardens event held every other year in June attracts around 800 visitors, raising thousands of pounds for the village play area and church.